In the original plans by Ellis and Clarke, the house was to have stone cladding. The plans were revised by Williams, who designed the house with a glass facade and chromium stripes. This gave the building a much more modern appearance. Since the three upper floors are stepped back and the corners are rounded, the overall building acquires a dynamic expression. The clean, modern style is broken up a bit by the opulently designed lobby in Art Deco style by Robert Atkinson.Although the building was listed as early as 1972, the south-east corner was built round after the neighbouring building was rebuilt in 1998 to fit in with the new building. Originally, this part of the building was closed off at right angles.
The Daily Express built two more buildings in Manchester and Glasgow.