In 1924, the Czech theorist Karel Teige developed the term of poetism in architecture. In broad terms, he said that life and and joy must be embraced in art and architecture.
He propagated a turning away from the professionalism in art in order to strengthen a fresh creativity. He calls poetism the crown of life and means:
poetism is not literature, is not painting, is not art, is not an -ism. The new poetism is the language of signs, an optical form, a way of life with humanity.
Karel Teige was part of the group Devětsil. Architects like Jaromír Krejcar and Josef Havlíček implemented his ideas in architecture.
Poetism in architecture can be advertisement with different fonts that also glow in the dark as a symbol of life and the idea of speed and city.
Advertisment on Palace Habich from Josef Havlíček's in the street Štěpánská 33 in Prague.