The plans for a new building for the Stuttgarter Zeitung Tagblatt date back to 1924, and the construction work itself lasted from 1927 to 1928. The Schocken department store by Erich Mendelsohn once stood opposite. This building was demolished in 1960 amid protests. This part of Stuttgart's city centre was a place of modernism.
Carl Esser was general director of the Tagblatt newspaper in the mid-1920s and a friend of the architect Oßwald. A deal was struck between the two. As the newspaper was only able to acquire a small plot of land at this location, the decision in favour of the high-rise building was quickly made. The debate as to whether high-rise buildings should be built in Stuttgart had already begun in 1921.
After World War II, another newspaper moved into the building. Since 2003, after the 2nd renovation of the tower, theatres and cultural institutions have moved in.