In the inner centre of Novi Sad were almost never carried out structural changes after the 19th century. This house is one of a few exception. This starts with the house's height. The older houses with two stories, gable roofs and their neoclassical facades, which are typical for the city centre, are overlooked by this building. In contrast to their decorations, the smooth facades and the high level of glass for the windows are a striking design. The individual zones of shop windows, doors, windows, balconies and a terrace are presented with almost no intermediate brickwork on this house are done like a showcase. The attempt was made to use architecture to point out the store so that the owners can sell more oftheir products.
The plot is similarly narrow as the nearby house number 2. Instead of maintaining the narrow courtyard of the house, which is typical for Novi Sad in this location, a rear house of the same width was built. It is one floor higher, so that the top floor rises above the front building. As is common in large cities, air and light shafts were built between the front and back buildings. They can be seen through the flatter neighboring buildings. If more new and taller houses were built next door, the interior rooms, often bathrooms, would still be well ventilated.